Every Brooklyn Hipster Stoner's dream has come true with the opening of Kith Treats. Yet another creation by retail visionary Ronnie Fieg, Kith Treats is New York City's first ever cereal bar. With over 2,500 different delicious combinations to choose from coming in the form of 17 traditional cereals, ice cream mixes, and untraditional toppings and milks (they even have hemp milk here..yes it's a 'thing'), Kith Treats serves your combinations up in a miniature shoe box, sticking to the original heritage of the KITH brand, which started out selling selling select sneakers and streetwear clothing.
3 Things to Take Away:
1. Stoner culture is becoming a prevalent societal trend and accepted lifestyle. Those as smart as Ronnie Fieg are capitalizing on the hype and charging $20 for fancily-marketed cereal served in a shoe box. 2. As is always the case with KITH, all sub-brands look and feel consistent to one another, with subtle differences making each unique in its own distinct way. Well done Ronnie. 3. Variety is the spice of life. Giving guests the ability to choose and customize their own creations gives them the ability to interact with the brand, flex their creativity, and do more in the retail space other than hand a piece of plastic to the sales staff, thus creating more of an experience and ultimately increased loyalty.
Location: 233 Flatbush Ave, Brooklyn, NY 11217
Founder and Visionary: Ronnie Fieg
Brand Website: Kith Treats
Social Media: Instagram