Officially open as of July 19 in New York's SOHO neighborhood is Sonos' first brand experience space, which gives consumers a new view into the Sonos brand. Founded in 2002 by John MacFarlane, Craig Shelburne, Tom Cullen, and Trung Mai, the four men have built the Sonos brand quite substantially in a short period of time, now offering a wide range of wireless home speaker systems that boast easy set up and offer great sound quality. The array of product is considered market-leading in the home audio space.
The second you enter the space at 101 Greene Street, you're greeted by a photo of Rick Rubin sitting cross-legged in complete peace, along with some really wonderful lobby styling that's equally soothing, but that's just the start of the 4,200 square foot space, which is comprised of a variety of experiences which showcase the brand's product range and flexibility.
The main showcase is a series of four rooms on the top level, each which demonstrate a different kind of home listening experience in a kitchen, living room, and study, to show the variety of listening options and settings that Sonos offers, through a simple demo program in each of the four uniquely designed rooms.
The space also emits an interesting feeling for the brand, with a number of unique features including a series of art installations, from a wall of 279 Sonos speakers, to a collage of cassette tapes owned by Thurston Moore of Sonic Youth, down to the wallpaper in each of the four listening rooms, including architectural renderings and sketches by London-based French illustrator Thibaud Herem; hand-painted classic patterns by New York-based decorative painter Mark Chamberlain; and a custom illustration of the Sonos store’s home in SoHo by New York cartoonist Mark Stamaty.
3 Things You Should Take Away:
1. Sonos has created its space as a place for guests to interact with not just their brand, but over a shared passion for music. From the curated art collections, to the stylized store layout, guests are urged to stick around and explore the nooks and crannies of the store. 2. The use of technology in the space is quite limited, primarily utilized to demonstrate Sonos technology via demos in the four listening rooms on floor two. There aren't any giant digital displays, or wall-sized LED's. 3. When you visit the space, you'll realize it feels more like a home than it does a store. With stylized touches and a myriad of uniquely curated decorative elements.