Care/Of Vitamins Subscription Service

Care/Of is a subscription-based supplement supplier that provides customers with hyper-personalized recommendations on a vitamin regimen that is most suited for them, all of which is packaged into a beautifully designed brand that uses digital platforms to engage with and grow relationships with its customers.

To get started, customers take a quick, fun quiz to attain their recommendations from Care/Of and can then personalize their daily doses, add vitamins and research details of the various supplements listed by Care/Of, from traditional supplements like fish oil and vitamin c to new aged, less traditional vitamins.

Be sure to take a look at the Care/Of App as well, which reminds users to take their vitamins every day and rewards them for doing so.


Founder: Craig Elbert + Akash Shah
Established: 2016
Public/Private: Public
Headquarters: New York, NY