Glossier has launched a pop up in San Francisco that combines fried chicken and make up. Though the two seem an unlikely combination, Glossier has somehow made it work.
This popup idea has Gen Z written all over it..and it makes sense for Glossier to try and attract these younger consumers. As a brand glossier is primarily an online retailer. They only just recently started launching physical spaces, many of which are pop ups with an experiential element. In this specific instance, Glossier has partnered with San Francisco favorite Rhea’s fried chicken to provide a unique culinary meets make up experience.