Optimo

viventium-design-zac-kraemer-optimo-retail-design-experience-8.jpg

Chicago-based hat-makers have opened up a new flagship in an old Fire Station, which doubles as a retail storefront and production studio, doubling the production capacity of the company while also acting as a consumer brand showcase. The bottom floor acts as the actual factory, while the top floor – a studio space – serves as a design atelier to host clients and guests. Remnants of the original firehouse can be seen throughout, including porthole windows flush to the floor where firepoles once stood — allowing visual connections to the workroom below.

 

Read More at Curbed Chicago
- and explore additional photos below -

 

all iImages by Tom Rossiter