RetroSuperFuture

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RetroSuperFuture glasses' NYC store is a few years old, but still somewhat of a hidden diamond in the ruff, being buried amongst the never ending streets of SOHO.

The shop, which was designed in collaboration between RSF's Founder and Creative Director, along with Anrea Caputo architecture, sells ONLY glasses in the form of shades and spectacles (no prescription lenses). The brand was founded long before the era of Warby Parker (so don't you dare say it's a knockoff), and overdelivers in subtle details both in the space and on its product that make guests fall in love with the brand as soon as they enter the store.

Guests can try on all glasses displayed and purchase in store or online right in the space. If purchasing a pair of spectacles, RSF will direct you down the street to a local preferred frame specialist who will fabricate custom lenses for your glasses to exact eye sight parameters.

3 Things to Take Away:
1. Small details make all the difference in this space. From iPads in pullout drawers that let you browse the full collection of glasses or order online, to the beautifully crafted custom table and mirror fixtures, the space is near perfectly engineered, in my humble opinion.  2. The storefront is extremely subtle. As of late, the retailer added a neon eye sign, pictured, however, part of the draw of the space is being in the know enough to either seek it out, or stumble upon it out of pure coincidence. 3. The retailer doesn't pretend to be Warby Parker in the slightest, which is why I love them so much. Their glasses are quality crafted, a bit pricey, the design details are supreme, and the retail experience feels much more high end. The company is a true testament of success, which pays off when you stick to your roots.

Location: 21 Howard St, New York, NY 10013
Architect: Andrea Caputo
Founder: Daniel Beckerman
Creative Director:  Sean Michael Beolchini
Brand Website: Super
Social Media: Twitter   Instagram

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