Another great example of 'online retailer goes physical,' Australian-based sneaker retailer Sneakerboy realized the importance of having physical locations for shoppers to experience their product before purchasing.
The stores are merely showrooms for the product..there are no cash registers, each shoe only comes in whatever size is on the shelf, and guests can only purchase via Sneakerboy.com, which can be accessed in-store via iPads throughout the space or through the Sneakerboy app.
3 Things You Should Take Away:
1. Today brick & mortar retail isn't just used for traditional methods of transaction. Brands like Sneakerboy and Warby Parker are using physical space to showcase their product in the flesh, and create memorable brand experiences for shoppers. 2. Transactions online are growing rapidly. Today in the USA, over 20% of all households are Amazon Prime members. 3. This retail model has worked successfully for Sneakerboy not only because their physical space is beautifully designed, but also because their product is all very carefully curated, limited, and exclusive, driving demand while also creating awareness.
Location: 1/265 Little Bourke Street, Melbourne VIC 3000, Australia
Architect: March Studio
Brand Website: Sneakerboy
Social Media: Twitter Instagram